Australia's Entertainment
Innovators
A proudly Australian startup on a mission to bring cutting-edge entertainment to every shopping centre in the country.
Born from a Passion for
Extraordinary Experiences
Innoviz Crown Holdings Pty Ltd is an Australian entertainment startup founded with a bold vision: to bring world-class, accessible entertainment to everyday Australians — right in their local shopping centres.
We recognised that Australian shopping centres, visited by millions of people every week, were the perfect canvas for immersive entertainment experiences. No theme park, no long drive — just walk in, strap on a headset, or step into a private karaoke booth, and let the fun begin.
Under the Innoviz Crown umbrella, we operate two distinct brands: Thrill Mates, offering 10 cutting-edge VR motion simulator rides, and VYBox, delivering premium private karaoke booth experiences. We are launching in Sydney and have big plans to grow across Australia.
Our Mission
To deliver accessible, world-class entertainment experiences that bring joy, excitement, and connection to Australian communities — transforming everyday shopping trips into extraordinary adventures.
Our Vision
To become Australia's most loved entertainment company — the brand that Australians think of first when they want to have fun, celebrate, or simply escape the ordinary for a little while.
Our Core Values
Innovation First
We continuously invest in the latest entertainment technology to ensure our customers always experience something extraordinary.
Customer Passion
Every decision we make is driven by our commitment to creating genuine joy and memorable moments for every visitor.
Community Focus
As an Australian company, we're deeply invested in the communities we serve, supporting local events and charitable initiatives.
Safety & Inclusion
Our venues are designed to be safe, welcoming, and accessible for all Australians, regardless of age or ability.
Our Journey
Company Incorporated
Innoviz Crown Holdings Pty Ltd (ACN 694 124 019) was incorporated in Australia with a bold vision to bring world-class entertainment kiosks to shopping centres.
Brands Established
Two distinct entertainment brands were developed: Thrill Mates for VR motion simulator rides and VYBox for private karaoke booths.
Sydney Launch
Our first locations are launching in Sydney, NSW — bringing 10 cutting-edge VR machines and premium karaoke booths to local shopping centres.
Sydney Growth
Expanding our Sydney footprint across multiple shopping centres, growing both Thrill Mates and VYBox brands to reach more Australians.
National Expansion
With Sydney as our launchpad, we plan to expand to Melbourne, Brisbane, Perth, Adelaide, and beyond — building a national entertainment network.
The Big Vision
To become Australia’s leading shopping centre entertainment operator, creating buzz and joy in every community we enter.
Meet Our Leadership
Pradhumn Dubey
Driving the vision of Innoviz Crown Holdings — bringing world-class entertainment experiences to Australian shopping centres through innovation, passion, and a commitment to creating extraordinary moments for every visitor.